Your Campaign Storyboard

• Describe the brief/objective of the direct campaign and connection to client needs and brand
• Describe the target market / segment and how your list was developed
• Use some fancy smancy jargon to describe your execution
• Explain channel choice
• Make sure it screams theme / big idea
• Include forecasted results (LTV, ROI)
• Pictures, Screenshots, examples, are better than words. Bulleted lists, headlines and ways to break up text are encouraged.

 Steps to complete during class for this assignment:

1. review tips for storyboards and case writing
2. do a draft version of your storyboard for approval
3. after approval start compiling pieces and creating the official storyboard
4. seek approval before submitting
5. submit
6. see you at the GREGS

Pink Ponies and Marketing Case Writing Tips

Writing a case for competition entry is not an easy task... and a stellar intern you will be if you could do it well! Here are some key tips & resources to help:

Tips:

1. Write it, then go back and get rid of the fluff. KISS it to death - Keep it SHORT & sexy. (vids <1min, text <1000 words total)
2. There has to be a big idea / theme - no brief will ever hide a bad idea.
3. Connection to client needs is key - prove that the client liked it.
4. Creativity and finished 'corners' matter. Don't be cheap.
5. Get feedback... from people that matter.
6. Use a checklist to make sure you do what you're asked.
7. Numbers are important. Prove it worked.
8. Don't reuse your submission - judges will notice.

Resources:

• Great article / debate on the value of competitions and how to take the cheese out of submissions --> http://www.fastcocreate.com/1680955/best-case-scenario-how-to-nail-the-all-important-case-study-video
• Great list of tips for writing your submission --> http://www.marketingmag.com.au/blogs/10-award-submission-tips-from-a-judge-8269/#.UWdXC0rJKDc
• Lots of great award winning campaigns to check out --> http://mediaedge.imirus.com/Mpowered/book/vcmaa12/i1/p0

Awards you should know about:

• http://www.canneslions.com/
• http://www.directworks.org/dmef-marketing-programs/collegiate-echo-2012-2013
• https://entries.webbyawards.com/categories
• http://dma-echo.org/call-for-entries/welcome.jsp
• http://www.the-cma.org/education-events/awards