Here it is. The MCOM 30 Human Library coming directly to you this Thursday, March 21. Here are the 'books' you can sign out. Each group will get 20 minutes to learn from their living book. Then you will switch. I will match you with your second 'book' based on what I think you need. You will need to be succinct with your campaign descriptions and come prepared with at least 2 questions to ask your expert.
Pick your 'books' based on what you need help with for your campaign. If time permits at the end of getting your questions answered, you can get into the bonus chapters and ask about their careers in marketing and words of advice. Don't waste this opportunity - these are future employers, referrers, connections, etc.
To sign them out, each team must comment on this post. First come, first serve. Each 'book' can have 2 groups sign up for them and that's it, so once you see the name chosen twice, they're off limits. If you haven't signed out a book by Wednesday evening at 9pm, I will either sign one out for you, or you will simply miss out on this awesome opportunity.
- Frank Armstrong - The Copy King (need some wordsmithing?)
- Debbie Bennett - The Marketing to Millennials Maven (want to know the best way to pitch your target and what channels will work best?)
- Ricardo Giuliani - The Delightful Designer (need a design plan?)
- AJ Keilty - The Guerrilla Guru (want to be a trailblazer?)
- Kelly Wiley - The Promo Planner (need to get your pitch across faster?)
- Laura Tulchinsky - The Witty Writer (need content that's media worthy?)
- Lisa Drysdale - The Appeal Connoisseur (need some wordsmithing on your appeal?)
- Steve Koopman - The Social Media Superstar (using social? need some awesome tools for analysis?)
- Karen Bonhomme - The Diligent Designer (have you thought about the use of color?)
- Brandon Laird - The Clever Creative (need to spice up your creative design?)
- Matt Fair - The Digital Developer (using a digital channel?)
