Slidedeck - Direct Mail and Print

Direct Marketing Print Campaigns from Lindsey Fair

Direct Broadcast Video Examples

DRTV Example (Direct Response TV - infomercial)



DRTV Example (main stream TV)

World's Best Cat Litter™ from MicroArts Creative Agency on Vimeo

Pre-Roll Example


Social TV Example


Not quite direct but could be

Commercial Assignment

Due March 21

Team Assignment

1. Create a video (DRTV, TV, Social or Pre-Roll) or radio commercial for the store you are working on for your DM project.
2. Your submission must include a detailed (AKA creative and beautiful) storyboard, script, and a brief overview of why you chose the broadcast channel you did. If you choose radio you must tell me which radio station it should be played on and why.
3. The commercial must include the vital components of a DM message: offer, terms, product, call to action all while using an appeal that fits the client and channel.
4. For your final project you are welcome to produce your video and use it but it is not a requirement.

Slidedecks - Broadcast and Tele

Mcom30 slidedeck- class 12 - broadcast from Lindsey Fair

 

Direct phone from Lindsey Fair

Using colour in your creative design

 

 

Check out these creative DM campaigns

 

Can you figure out what the offer, call to action, terms, product and appeal are?

 

Channel Choice Checklist

How do you determine what channel is the right one for your campaign? It's not always the cheapest or the one you 'like' the best. There's actually a lot that goes into choosing a channel. Here's a starting point.

Slidedeck - Digital Channels