Your Campaign Storyboard

• Describe the brief/objective of the direct campaign and connection to client needs and brand
• Describe the target market / segment and how your list was developed
• Use some fancy smancy jargon to describe your execution
• Explain channel choice
• Make sure it screams theme / big idea
• Include forecasted results (LTV, ROI)
• Pictures, Screenshots, examples, are better than words. Bulleted lists, headlines and ways to break up text are encouraged.

 Steps to complete during class for this assignment:

1. review tips for storyboards and case writing
2. do a draft version of your storyboard for approval
3. after approval start compiling pieces and creating the official storyboard
4. seek approval before submitting
5. submit
6. see you at the GREGS