Need some ideas?

Working under pressure - especially when you don't know the whole process can be really hard. Sometimes you need a little direction to run with so you don't get hung up in the weeds. I want all of the campaigns to be amazing and get stellar results so I thought I would through a few ideas out there to get your creative juices flowing (feel free to steal anything you see #mcom30 peeps):

• Tag yourself in this pic to win the item you tag IKEA style http://advertisingandsocialmedia.wordpress.com/2012/11/04/ikeas-tag-yourself-campaign/
• Easter egg hunt - find & pin the pictures on our pins with easter eggs in them, win one of the items
• Agent 99 specific - 99 reasons to love us - contribute 1 and win 
• Blueprint specific - target lawyers - get suited up for spring
• Three specific - donate $3 to Cancer research and get 33% of your swimsuit

Other tips about appeals:

• Having a short time-span for the campaign does not equal urgency appeal
• Providing savings does not equal save appeal
• Providing savings does not equal customer can appeal

All appeals can be used for all DM offers. Most DM has short, defined time-span and most include savings. Appeals are in how you write the copy, how you word the offer to make it 'appealing' to the customer.

Hope these tips help.