Campaign Development #2: Offer and Message

1. Development of a creative, compelling and appropriate offer and message that includes:
1. Terms
2. Request for Response / Call to Action
3. Appeal used correctly, creatively and continuously
4.  Offer (Believable, Avoids Glaze Over, Creative (exclusive), Logical fit w/ business, theme + response, 
2. Submission includes:
1.  Rationale as to why this offer is appropriate for your campaign and your target market
2.  Objective (tied to response / action required)
3.  Offer (see above)
4.  Main messaging and description of appeals
5. Two separate offers using two different appeals submitted in order of preference

Your team submission should:

• Typed (no specific word count required)
• Printed, stapled if necessary & submitted hard copy
• Include a title page that has team name, team members that attended Friday (and mark those absent), client store and a general summary of target market
• No folder necessary

This assignment is due at the end of the lab, February 15. Those team members not in attendance will receive a 0 for this milestone.

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