Final Campaign Analysis Report

Due: April 25, 2013 @midnight

Final Campaign	20%
The Client Concise description of business to show understanding of client Client goals as described during the client briefing.	/5
The Target Market Summative description of target market. Explain the segments chose and why. Completed List in proper field type format showing segments and updated at completion of campaign.	/13
The Big Idea Describe the overall idea, how it came to be and how it meets the goals of the client.	/10
The Message Explain the offer and why it was chosen. Explain what appeal you chose and why. Explain what action you were trying to generate.	/12
The Channel Explain the channel(s) chosen and why. Describe how the channel will be used. Highlight the industry standard for redemptions within that channel(s).	/10
The Creative Include all components of creative.	/10
The Results Describe metrics that would be tracked and how they were tracked. Describe any noticeable differences before and after the revisions were done. Estimate versus actual numbers of the appropriate analytics that highlight the benefits of this campaign. (CPP, CPR, CPS, GP, BLP if possible, LTV, and ROI) Include metric and analytic reports available through tools used.	/15
The Analysis Determine future recommendations based on results for the client to duplicate, discontinue or expand this campaign. Taking into consideration all milestones, sections, timelines, budgets and results.	/20
Format ●    Proper spelling and grammar required (client ready). ●    References and research required. Proper APA citation expected. ●    Created as a presentation file type, posted on Slideshare or Prezi and the link emailed to lfair@sl.on.ca. Only 1 per team required.	/5
TOTAL	/100