Campaign Milestone #3 - Metrics & Analytics

Part 1

Due March 7

1. Determine metrics required for campaign analysis specific to your campaign strategy.
2. Determine some potential tools and strategies for obtaining metrics.
3. Determine questions for Cyndy to aid in estimating and analyzing campaign appropriately.
4. Estimate offer generated revenue & total generated revenue.
5. Ballpark ROI.

Part 2

Included in Creative Brief March 28

1. Estimate CPP, CPR, CPS, GP, BLP if possible, LTV, and ROI.
2. Determine and set up appropriate metrics measuring tools.
3. Include requirements of brand / client to ensure proper reporting of results, keeping in mind the KISS strategy.

Part 3

Included in Final Analysis April 25

1. Estimate versus actual of the appropriate analytics that highlight the benefits of this campaign.
2. Include metric and analytic reports available through tools used.