DM Legal Considerations & Resources

Direct Marketing Legal Considerations from Lindsey Fair

Resources:

• http://www.adstandards.ca/en/PSA/site/
• http://www.adstandards.com/en/Clearance/clearanceRates.aspx
• http://www.truthinadmatters.com/en/default.aspx (competition)
• Broadcast Code for Advertising to Children
• Association of Canadian Advertisers
• Canadian Association of Broadcasters
• Institute of Communication Agencies
• Canadian Marketing Association
• Concerned Children’s Advertisers
• Telecaster Services of TVB
• CBC Advertising Standards
• Canadian Broadcast Standards Council
• Health Canada’s Web Site
• Canadian Food Inspection Agency (CFIA)
• Canadian Radio-television and Telecommunications Commission (CRTC)
• http://www.competitionbureau.gc.ca/eic/site/cb-bc.nsf/eng%20/02776.html
• PersonalInformation Protection and Electronic Documents Act (S.C. 2000, c. 5)
• http://www.the-cma.org/regulatory/code-of-ethics
• http://www.the-cma.org/Downloads/Regulatory/2012/CodeofEthicsv2.pdf
• http://www.adstandards.com/en/Standards/the14Clauses.aspx