I really feel as if these different strategies are a great way to make students thing "outside the box". We all understand the traditional form of direct marketing which would include direct mail - but clearly the possibilities are endless. We should be pushing ourselves to try these new avenues and see if this off-the-wall style strategy would work on our own campaigns.
I agree with Hollie that there needs to be people who can think outside the box and utilize that as a strength. New ideas are always trending, may it be from the news, or social media tools to display the most up to date facts as possible. in some cases the people getting mentioned could be innovative thinkers and have the potential to create the most abstract, or lucid idea imaginable. half the world would probably love it, and the other half, probably not so much. I think there could be acceptions in some cases for certain clients, but if given the circumstances, and permission, that is presumably where the money is.
I figure if you can afford it, the whole 3D aspect to direct mail probably has the largest potential for responses. Nobody really wants to read spam emails or random junk mail, but if you can make your mail really "stand out" (literally) it will yield more attention.
I found blood ad had a weak message. They should be more clear. Also I dont really see the call to action, you can tell its about giving blood but they have given no insentive to do so.
I feel as though typography is weakening messages. Typography and design and minimalism and implied creative can get very fuzzy when it comes to a message. That's why I feel these may be hard to understand.
I agree with Karl in regards to the creative aspect. Rather than receiving a boring e-mail, spam or stalk card in your mailbox, receivers of these 3D tangible items may/will be more intrigued and willing to respond. We are all aware of traditional branding and adverting methods so innovative campaign ideas like these are great to extract concepts and ideas!
I really feel as if these different strategies are a great way to make students thing "outside the box". We all understand the traditional form of direct marketing which would include direct mail - but clearly the possibilities are endless. We should be pushing ourselves to try these new avenues and see if this off-the-wall style strategy would work on our own campaigns.
ReplyDeleteI agree with Hollie that there needs to be people who can think outside the box and utilize that as a strength. New ideas are always trending, may it be from the news, or social media tools to display the most up to date facts as possible. in some cases the people getting mentioned could be innovative thinkers and have the potential to create the most abstract, or lucid idea imaginable. half the world would probably love it, and the other half, probably not so much. I think there could be acceptions in some cases for certain clients, but if given the circumstances, and permission, that is presumably where the money is.
ReplyDeleteI found the messages weren't as clear as they should be. The message means nothing if the reader doesn't understand.
ReplyDeleteI figure if you can afford it, the whole 3D aspect to direct mail probably has the largest potential for responses. Nobody really wants to read spam emails or random junk mail, but if you can make your mail really "stand out" (literally) it will yield more attention.
ReplyDeleteSadie - which messages were unclear? What parts? How could it be better?
ReplyDeleteKarl - enough attention to off-set the huge increase in expense? and does attention relate to profit?
Attention with good message would be best ;) otherwise, what good is a great message with no attention, or a terrible message with lots?
ReplyDeleteI found blood ad had a weak message. They should be more clear. Also I dont really see the call to action, you can tell its about giving blood but they have given no insentive to do so.
ReplyDeleteI feel as though typography is weakening messages. Typography and design and minimalism and implied creative can get very fuzzy when it comes to a message. That's why I feel these may be hard to understand.
ReplyDeleteI agree with Karl in regards to the creative aspect. Rather than receiving a boring e-mail, spam or stalk card in your mailbox, receivers of these 3D tangible items may/will be more intrigued and willing to respond. We are all aware of traditional branding and adverting methods so innovative campaign ideas like these are great to extract concepts and ideas!
ReplyDelete