1st One: Offer: To feel good about contributing to MS research, lab tests, etc. Call to action: To donate Terms: Donating will keep the research going, any amount Product: MS research Appeal: Moral and Urgency
2nd One: Offer: Can't read portugese, but maybe a free seat at a soccer game? Call to action: Visit the website or watch the network. Terms: Hit the soccer ball in the net with your pee. Product: ESPN Brazil
Good Job Josh; I was going to say the same thing for the first with the addition of empathy as the appeal, just in the sense of pulling at people's emotions in order to get a donation. People see a man in a box - it's eye catching and interesting and it's a good way to encourage people to at least walk by find out what's going on and donate any amount they have for a good cause. It's a fantastic ad.
I LOVE the first one. Not only is it a great idea but it really engages the public and gets them talking about the initiative. Not one of us could say that if we saw this campaign we wouldn't be telling everyone about it.
For the second I get the novelty of the "pee game" but is there a goal? Or is is just an attempt to get people talking about the latest soccer game. Maybe its because I don't speak the language but I don't see the appeal here.
1st One:
ReplyDeleteOffer: To feel good about contributing to MS research, lab tests, etc.
Call to action: To donate
Terms: Donating will keep the research going, any amount
Product: MS research
Appeal: Moral and Urgency
2nd One:
ReplyDeleteOffer: Can't read portugese, but maybe a free seat at a soccer game?
Call to action: Visit the website or watch the network.
Terms: Hit the soccer ball in the net with your pee.
Product: ESPN Brazil
Good Job Josh; I was going to say the same thing for the first with the addition of empathy as the appeal, just in the sense of pulling at people's emotions in order to get a donation. People see a man in a box - it's eye catching and interesting and it's a good way to encourage people to at least walk by find out what's going on and donate any amount they have for a good cause. It's a fantastic ad.
ReplyDeleteAwesome analysis guys!
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteI LOVE the first one. Not only is it a great idea but it really engages the public and gets them talking about the initiative. Not one of us could say that if we saw this campaign we wouldn't be telling everyone about it.
ReplyDeleteFor the second I get the novelty of the "pee game" but is there a goal? Or is is just an attempt to get people talking about the latest soccer game. Maybe its because I don't speak the language but I don't see the appeal here.