Campaign Development #1: Markets & Lists

1. Describe how you will develop your list

2. Choose a database management tool that is appropriate

3. Determine type of list and why it is appropriate

4. Minimum of 25 unique contacts

5. A minimum of 2 segmentation categories used for determining audience

6. Set up database correctly (includes security of data and detailed fields)

7. Description of target segment & rationale for this

8. Research into audience to successfully plan campaign and creative/messaging ie: what

motivates this demographic, how can you reach them?

/15

This assignment is done in your campaign groups.
Due: Feb 14 - start of class
Submission: email secure database to lfair@sl.on.ca, print hard copy of database plus rest of info above plus password for secure database.