Wednesday, February 6, 2013

Class 2 - Resources for Segmentation & Lists

This whitepaper has great information on why / how and when to segment well. The section on behavioural will be really helpful for the course, but more importantly once you're out in the field.


Segmentation Tools

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1 comment:

  1. LindseyFebruary 8, 2013 at 3:07 PM

    Here's another good one - http://www.zip-codes.com/canadian/city.asp?city=KINGSTON&province=ON

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